“We are now the world’s largest machine-made gold bangle manufacturers , our products are available at to over 15,000 outlets worldwide”
– Ajay Sobhraj, Founder & Chairman of AuFinja
Across a journey spanning over 17 years and one unwavering vision, AuFinja has today become synonymous with stylish 22 karat, 21 karat and 18 karat gold bangles. Starting in Dubai in 1997, AuFinja tasted instant success with its highly inventive approach, exquisite collections and exceptional service. Behind it all is Ajay Sobhraj, a jewellery connoisseur who infused style aesthetics, modernity and exclusivity to the art of adorning wrists. He draws his vision of perfection and innovation from his late father, a legendary craftsman who conceived of rhodium bangles as far back as 1963.
With two high-tech manufacturing hubs, one in Dubai, UAE and one in Mumbai, it is a brand born out of creativity, hard work and smart business sense. The greatest attention to detail is evident in every aspect of bangle making – from sketching, designing to crafting. Conveying superior and imaginative artistry, AuFinja uses the world’s finest machinery to meet the most exacting global quality standards. The manufacturing facility in the Dubai, UAE Headquarters is continually increasing in capacity to accommodate growing demand, while the Mumbai, India unit is scheduled to follow suit to match every expectation.
AuFinja has cut across every barrier of nationality and taste, enticing the discerning woman of the world. Owing to rapid success with distributors in New York, London and Hong Kong and a sturdy presence in the Middle East, the brand is making waves across the globe. The numbers speak for themselves.
The journey of excellence doesn’t end here. The future, like they say, is nothing short of dazzling.
AuFinja 